The Art of Slow Craft: Handmade Elegance in a Fast World
Sara Meade Sara Meade

The Art of Slow Craft: Handmade Elegance in a Fast World

I find being constantly on the move exhausting; I just can’t do it (I need a nap most days). Being somewhat rebellious and going against the trend, I’ve found my own way to live quietly and embrace slow craft. Thinking back, a flatmate looked at me, bewildered, as I petit point embroidered a magnificent Dutch embroidery, and said, “I’m sure you were born in the wrong century.”. Actually, I’m sure a lot of artists and creatives have heard that before too!

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How I see Colour: Colourful Confusion
Sara Meade Sara Meade

How I see Colour: Colourful Confusion

When my sister and I were young, we would play a colours/number game at night. We would start at number one, working our way upwards, choosing which number, as a written word, was which colour. For example, for me, one = white, two = yellow, three = red, four = green, five = dark blue, etc. Eventually one of us would fall asleep… We three sisters all must have seen things differently. My younger sister once said to a friend, “Isn’t it interesting how the number four is red, three is blue, and if you add them together, they make seven, which is purple.” She received a side-eye response (and she had a different colour association to mine!).

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A Beginner’s Guide to Watercolour: The Five Essential Tools You Need to Start Painting
Sara Meade Sara Meade

A Beginner’s Guide to Watercolour: The Five Essential Tools You Need to Start Painting

You may have noticed that I am rather new to watercolour painting! Through my daughter and artist friend Jennifer (read A Mentor Appears!), I found that beautiful colourful adventures were waiting for me in this genre. The best news about starting watercolour painting is that you don’t need to invest in a gazillion new products, as a few carefully selected materials will get better results from the get-go.

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My first exhibition!!
Sara Meade Sara Meade

My first exhibition!!

I’m so thrilled to share this with you! My Sara Meade Design hand embroidered Aotearoa-themed felt ornaments and watercolour sketches are currently part of the ‘Spring to Summer’ exhibition at the Auckland Botanic Gardens! It’s running until 2 November, and there’s an amazing range of botanical art on display. I’ll be sitting at the visitor’s desk at the exhibition in the morning of Saturday 25 October. Do come and see me ;-)

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A mentor appears!
Sara Meade Sara Meade

A mentor appears!

This is about meeting a new friend – Jennifer Duval-Smith. My husband met her first, with our two youngest sons competing together at athletics. He came home and said, “I’ve met someone I just know you’ll like.”

I had recently undergone major back surgery, plus I was recovering from serious heart issues. Once I felt strong enough, Jennifer invited me to visit. I was thrilled to see that she and her family lived in an old wooden Mt Eden villa, set in a rambling garden full of fruit trees, hydrangeas, salvias, roses and occasionally topiarised bay trees. The front door was open, so I ‘yoo-hoo’-ed and walked down a long hallway lined with treasures, art and artefacts; it felt like I was home.

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Five top shops - buying your supplies with confidence
Sara Meade Sara Meade

Five top shops - buying your supplies with confidence

As a securely introverted artist and designer with an inclination towards ruminating, there’s nothing better for me to still my mind than picking up some sewing or Sara Meade Design works-in-progress and being creative. These activities allow me to bring my focus to what is directly in front of me, and then I can intuitively use my love of colour and form to create something exquisite. Being creative really is good for your health!

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Knowing what you love
Sara Meade Sara Meade

Knowing what you love

My BFF Joanna loves a specific range of sky-blue hues. She visited me recently and sorted through my piles of felt creations, scanning for ‘her’ colours. It was so much fun to watch her excitement. She said she would love to purchase enough of ‘her-coloured’ decorations to adorn a Christmas tree dedicated to my designs! How thrilling!

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Five uniquely talented New Zealand artists
Sara Meade Sara Meade

Five uniquely talented New Zealand artists

Here are five talented New Zealand artists and designers whose creations make unforgettable gifts, because everyone just loves receiving hand-made gifts!

1.      Sara Meade That’s me! Given that my work focuses on two main genres, I feel confident in describing myself as a double creative. My exquisite watercolour images showcase the imaginative to the more botanically rooted, and I love exploring the qualities of watercolour and ink on various textures. A truly stunning 2026 Calendar will be available for sale soon. And for something completely different, my elegant hand-stitched seasonal felt ornaments celebrate the beauty of Aotearoa New Zealand’s fauna, including the spectacular pōhutukawa, kōwhai, kakabeak, and mānuka flowers. DIY craft kits are now in development. Visit my shop to find a special gift today. 

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Growing up in a compulsively creative home
Sara Meade Sara Meade

Growing up in a compulsively creative home

One of my first creative memories was sewing three felt animals - a mouse, a sausage dog and a pony. I was astonished that a little paper pattern, a needle, some thread and felt, plus my own hands, could create these cute little creatures. I still have them. When I was about nine, my mother discovered that I could use a sewing machine without having been taught (I had simply watched her closely). From then on, I was making my own clothes, forging quite a distinctive personal style, which carried me through to university and beyond. At the time, I relied on the cheapest fabric remnants I could find in shops or scavenged from Mum’s stash. However, I longed for the day when I could wear clothes made by someone else. Something store-bought. Something with a label.

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Why handmade always outshines bulk-made
Sara Meade Sara Meade

Why handmade always outshines bulk-made

When I think of offering a gift to someone special, more often than not I will lean towards the beauty of handmade or handcrafted. And if you are on the receiving end of a special gift, what could be more special than something utterly unique that is handcrafted with care and passion. So, with that in mind, I’ve written here about why a handmade gift always outshines a bulk-made gift (in my well-crafted opinion, anyway!).

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Why I create (I just can’t help it!!)
Sara Meade Sara Meade

Why I create (I just can’t help it!!)

I’ve always been drawn to the creative world. Growing up in a home surrounded by imaginative projects, where my sisters and I had a compulsively creative mother and writerly-creative father, I was offered plenty of opportunities to dip my toes into exciting projects. This website and gallery of my works marks a new chapter for me, based on personal life changes (our three children are all in their 20s now), health challenges (I have a connective tissue disorder that leads to exciting and unexpected events), and my love of the natural beauty around me. I design and create embellished felt forms and figures, wonderful watercolour works, DIY kits for felt figures , and DIY knitting instructions for snuggly baby knits and chilly toes. More products will be developed and available over time and I’m super excited to be planning for these already.

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